Marketing Is Dead – Harvard Business Review
http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html
Of course you have to have a catchy title, but what this really says is
... in today's increasingly social media-infused environment,
traditional marketing and sales not only doesn't work so well, it
doesn't make sense. Think about it: an organization hires people —
employees, agencies, consultants, partners — who don't come from the
buyer's world and whose interests aren't necessarily aligned with his,
and expects them to persuade the buyer to spend his hard-earned money on
something. Huh? When you try to extend traditional marketing logic into
the world of social media, it simply doesn't work.
Yes but there are assumptions there.
Marketing WHAT to WHOM?
As opposed to just selling.
See also:
Which makes the point that book publishers have come adrift as far as
marketing in the Internet world goes.
Related articles
- Marketing Isn't Dead - Just Morphing (prweb.com)
- Are There Zombies In Your Marketing? (forbes.com)
- Frustrated with Social Media Marketing Strategies for your SMB or NPO? If You Can Sell, You Can Market. (bizcommunicator.wordpress.com)
- Social Media Marketing- the way of modern Business trend (vpssell.com)
- 5 Steps to Successful Marketing With Multiple Media (startupprofessionals.com)
Tight budgets no excuse for SMBs’ poor security readiness
http://www.zdnet.com/tight-budgets-no-excuse-for-smbs-poor-security-readiness-2062305005/
From the left hand doesn't know what the right hands is doing department:
Ngair Teow Hin, CEO of SecureAge, noted that smaller companies
tend to be "hard-pressed" to invest or focus on IT-related resources
such as security tools due to the lack of capital. This financial
situation is further worsened by the tightening global and local
economic climates, which has forced SMBs to focus on surviving
above everything else, he added.
Well, lets leave the vested interests of security sales aside for a moment.
I read recently an article about the "IT Doesn't matter" thread that basically said part of that case was that staying at the bleeding edge of IT did not give enough of a competitive advantage. Considering that most small (and many large) companies don't fully utilise their resources, don't fully understand the capabilities of the technology they have, don't follow good practices (never mind good security), this is all a moot point.
How to decide on what DVD backup software to use
You do do backups don't you? Backups to DVD is easy, but what software to use?
- Do you want the DVD backup 'mountable'?
If it is then you can see each file and selectively restore using the normal file management tools (cp, rsync etc)
If you use some sort of 'dump' format (tar, cpio, zip or proprietary) then you will need the corresponding tool to access the backup - Why not simply k3b?But if it some down to it, there's a decision tree you can and should work though.
My choice, based upon both K.I.S.S. and bitter experience is to go with the mountable.
- - How are you 'snapshoting' your files?
If you are backing up a live system[1] then there is the risk that the backup is out of phase with itself as files get changed during the time it takes to make the backup.
My solution to this is to use the snapshot mechanism of LVM.
Logical Volume Management
- - How are you managing the backup archives?
Do you need a specific dated version of a file or directory?
Would a VCS be more appropriate than a backup system?
Sometimes you need both. I maintain changes to config (mainly in /etc/) with a VCS - AND take periodic snapshots.
- Ultimately its not about making backups, even if that seems to be the
most of the work, but the ability to restore.
A client found it easier to take whole image backups but once when having to restore a single file there was a finger-slip and he restored the complete machine state of three years previously, loosing all that days work plus the next day when the machine was out of service being restored to the last (previous) backup. The moral here is that your RESTORE strategy, as determined by your normal business functions and NOT by the convenience of the IT department, should determine your backup strategy.
- - How "automated" do you want this backup to be?
Sometimes you'll find the automation tail wags the normal operation dog.
My use of K3B means I do disk-to-disk-to-DVD. (Using LVM's snapshots)
It also means I structure my file systems so that they can be imaged onto a DVD. It means I can retrieve single files or mount the DVD and use it in place of the file system. It also means that I can create arbitrary backups, cherry-picking the files and folders to backup.
I realise this is going to be inappropriate for many sites and business functions.
This is why I STRONGLY suggest that instead of simply asking for suggestions you work through what are the key, the critical and the nice-to-have features of your backup AND RESTORE functionality.
Any package you might choose is going to have constraints and assumptions about The Way Things Are. You need to be aware of those and need to consider if they fit in with The Way You Work. A backup system that works well for a data center of ISP might be totally inappropriate and troublesome for a SMB.
[1] Once upon a long time ago systems were shutdown or all jobs
suspended for the backup. This has disrupted projects for me a number
of times.
Related articles
- Backup Programs (wiki.archlinux.org)
- Call for back up (johnlewis.com)
- O&O DiskImage 7 Professional review (betanews.com)
- Why use Online Backup? (safedatastorage.wordpress.com)
