Of course you have to have a catchy title, but what this really says is
… in today’s increasingly social media-infused environment,
traditional marketing and sales not only doesn’t work so well, it
doesn’t make sense. Think about it: an organization hires people —
employees, agencies, consultants, partners — who don’t come from the
buyer’s world and whose interests aren’t necessarily aligned with his,
and expects them to persuade the buyer to spend his hard-earned money on
something. Huh? When you try to extend traditional marketing logic into
the world of social media, it simply doesn’t work.
Yes but there are assumptions there.
Marketing WHAT to WHOM?
From the left hand doesn’t know what the right hands is doing department:
Ngair Teow Hin, CEO of SecureAge, noted that smaller companies
tend to be “hard-pressed” to invest or focus on IT-related resources
such as security tools due to the lack of capital. This financial
situation is further worsened by the tightening global and local
economic climates, which has forced SMBs to focus on surviving
above everything else, he added.
Well, lets leave the vested interests of security sales aside for a moment.
I read recently an article about the “IT Doesn’t matter” thread that basically said part of that case was that staying at the bleeding edge of IT did not give enough of a competitive advantage. Considering that most small (and many large) companies don’t fully utilise their resources, don’t fully understand the capabilities of the technology they have, don’t follow good practices (never mind good security), this is all a moot point. Continue reading Tight budgets no excuse for SMBs’ poor security readiness