This is not the IoT you want.

http://www.cnet.com/products/quirky-outlink/

If I plug in an IDE drive or a SATA drive or a USB drive or device my mobo or system recognizes what it is. The connection protocol tell the mobo or system.

My digital camera uses exif to convey a vast amount of contextual information and imprint it on each photo: date, time, the camera, shutter, aperture, flash. I have GPS in the camera so it can tell the location, elevation. The exif protocol also allows for vendor specific information and is extensible and customizable.

Unless and until we have an 'exif' for IoT its going to be lame and useless.

What is plugged in to that socket? A fan, a PC, a refrigerator, a charger for your cell phone? What's the rating of the device? How is it used? What functions other than on/off can be controlled?

Lame lame lame lame.
Unimaginative.